We also collect Aggregated Data (e.g., statistical or demographic data) for any purpose. Aggregated Data that cannot be used to identify you is not considered personal data. If we combine Aggregated Data with your personal data so that it can identify you, we treat the combined data as personal data under this privacy notice.
We do not generally rely on consent as a legal basis, except for marketing communications. You can withdraw your consent to marketing at any time by emailing dataprotection@aircorp-consulting.com. Withdrawing consent will not affect the lawfulness of any processing carried out before you withdraw it.
| Purpose/Activity | Type of Data | Lawful Basis for Processing |
|---|---|---|
| To register you as a new customer | Identity, Contact | Performance of a contract |
| To process and deliver your order (manage payments, collect money owed) | Identity, Contact, Financial, Transaction, Marketing | Performance of a contract; Necessary for legitimate interests (to recover debts) |
| To manage our relationship with you (notify changes to terms, request reviews or surveys) | Identity, Contact, Profile, Marketing | Performance of a contract; Legal obligation; Legitimate interests (to keep records updated) |
| To administer prize draws, competitions, or surveys | Identity, Contact, Profile, Usage, Marketing | Performance of a contract; Legitimate interests (to improve services) |
| To administer and protect our business and website (troubleshooting, data analysis, system maintenance) | Identity, Contact, Technical | Legitimate interests (for running our business, security); Legal obligation |
| To deliver relevant website content and advertisements, measure ad effectiveness | Identity, Contact, Profile, Usage, Marketing, Technical | Legitimate interests (to inform marketing strategy) |
| To use data analytics to improve our website, products/services, marketing, customer relationships, experiences | Technical, Usage | Legitimate interests (to develop our business) |
| To make suggestions and recommendations about goods or services that may interest you | Identity, Contact, Technical, Usage, Profile | Legitimate interests (to grow our business) |
If you wish to exercise any of these rights, please contact our Data Protection Officer at dataprotection@aircorp-consulting.com. We will respond to all valid requests within 30 days. If we cannot comply with your request for any reason, we will notify you and explain our decision.